How many times have you tried to explain what you do for a living only to receive a deer in headlights look in response? Wait, you do what for a living? Um yeah.. #thestruggleisreal. When someone asks me what I do for work, I usually reply with: “I have my own business.” “Oh, what do you do?” I start VERY high level: “I have an online marketing business.” I feel the awkward body language immediately, but keep going. “I help women who want to be entrepreneurs. I have educational content, but also encourage collaboration through our platform. Everyone helps each…

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I know that I’m not the only one who has dealt with a work bully, but after sharing my story about becoming the woman and the leader I wanted to be in this post, I’ve had so many people reach out to me, saying that they also identify with this situation. Say what??? So, I want to continue this conversation and chat about what happened to me, how I dealt with it, and the way I used it as motivation to start a business. The work bully treated me and the rest of the women in my workplace with extreme disrespect…

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One of the things that I love about the Internet is how fast-paced it all is. Social media in particular is constantly evolving, so it’s important to stay up to date on each of the available platforms in order to use them to your best advantage. Today I want to share my 2017 social media predictions for influencers and discuss the platforms that they can best leverage to their advantage. Prediction #1: Instagram will become an ecommerce platform. I have been saying this for the last 6 months, so when Instagram launched “Instashopping” for fashion brands, I was very excited.…

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Everyone has heard of setting goals, especially for the New Year, but have you heard of using systems? Systems help break a goal down from a huge idea into smaller steps. Don’t get me wrong—setting goals is a good thing to do, but how many times have you set a goal, even one you were super excited about, only to find that you’ve made almost no progress a few months down the line? The goal is your endgame. To really own any goal, you need a process to define exactly how you are going to get to that endgame and…

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Just like that 2016 is behind us and 2017 is in front of us. I love to take this time of the year to reflect back on all that I’ve learned and accomplished. There is something so inspiring about taking that pause to be completely present. 2016 was the year of creating my own independence and re-gaining my confidence. As I was going through my photos month by month, I couldn’t believe how much I did in just one year: Launched Style Collective in February 2016 and have been able to be apart of the most incredible movement in the female…

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I think that we are always trying to figure out who we are the value that we bring to the world. My goal for 2017 is to really refine my personal brand and use my “influence” as a way to motivate and inspire others, which is why I decided to move my website to anniespano.com so that you can get to know me, the person. I am naturally a glass is half full kind of girl and I believe that my calling is to inspire and motivate others to be their best selves. Yes, I already do that in some…

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A few weeks ago someone was asking me what I like to do in my free time: she was asking if I had friends in the area that I hung out with? No. She asked if I host dinner parties at my house? No. She asked if I was doing anything for Halloween? Dressing up? Going out? Again, no. After the conversation, I was questioning my self-confidence and starting to feel odd and strange about myself and who I am. I started to think about how I don’t lead a “normal” life by cultural standards. The thoughts wouldn’t leave my…

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There are a few things on my list of items that I am always on the hunt for: a long vest, cape blazer and a faux fur collar cardigan. The obsession began when my neighbor came over for a dinner party at our place two years ago. I remember exactly what she was wearing and made a mental shopping list of it all. Black OTK Stuart Weitzman boots with black leggings and a black faux fur collar cardigan. It looked stunning on her with her tan skin and bright blonde hair. Shopping for a specific item is always so difficult;…

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When I found this off the shoulder dress through Octer, it was game over. I saw my girl McKenna Bleu rocking a VERY similar pink version at NYFW by Milly. I swooned over the gorgeous designer dress and then quickly came back to reality when I saw that it was $400+. What’s a girl to do when she has designer taste on a beer budget? Story of my life. Octer was nice enough to give me $100 towards whatever I wanted on their site to really test out their website and let you know what I thought. In complete honesty, I really…

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Wow.. so a lot going on this week!! It’s a huge virtual PARTY celebrating SO SO many things! First of all, SC reached 500 members almost 2 weeks ago so I planned a HUGE giveaway for my girls. I am so so grateful for their support and it was SO important to give back because they are f’ing amazing, badass #GIRLBOSSES who deserve it. 100%. CLICK TO WIN SOME PRIZES Second, I launched my first product, which I am dying over. I was a product developer for many years at my corporate job. Once you are bitten by the PD bug,…

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So emotions are high right now and everyone is a little anxious. I get it, the election was VERY INTENSE. I wanted to take a step back and analyze some of the very INTERESTING marketing strategies that might help explain how Trump won the election. I think a post-mortem analysis to help drive future decisions is always the rational thing to do the day after an election, NO? Okay, I might be alone BUT my goal is to challenge you to think about the MARKETING aspect of the election, not who was right or wrong or who should have won or…

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Time flies when you’re having fun, right?! I can’t believe that another month has come and gone. I’m kind of excited about this month’s check-in so I can share what’s going on with SC and myself. A little BTS: SC hits 500 and the champs is flowing! SC Happenings Wow.. so what a month! Literally as I am writing this, we hit 500 members today. I am beyond grateful for my journey to be able to lead such an amazing group of smart, driven #GIRLBOSS women. A lot of the projects/initiatives that I talked about last month will be wrapping up…

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