Wait, you do what for a living?

How many times have you tried to explain what you do for a living only to receive a deer in headlights look in response? Wait, you do what for a living? Um yeah.. #thestruggleisreal.

When someone asks me what I do for work, I usually reply with: “I have my own business.”

“Oh, what do you do?”

I start VERY high level: “I have an online marketing business.”

I feel the awkward body language immediately, but keep going.

“I help women who want to be entrepreneurs. I have educational content, but also encourage collaboration through our platform. Everyone helps each other succeed and I lead the whole thing.”


SAY WUT? ¯\_(ツ)_/¯


OMG #thestruggleisreal.


Okay.. so I’m sharing this because all entrepreneurs experience this at some point in their lives; trying to explain something that didn’t exist before you created it. If you are a #girlboss doing your own thang, then there’s really no easy way to explain what you do. My tip is to start very high level by mentioning the industry and then peeling away layers until you lose ‘em. Then just stop and change the subject LOL.

Why am I telling you this? Well, it’s the one-year anniversary of my business, Style Collective, and I wanted to explain to my friends and family what I do for a living.

I am a self-proclaimed #girlboss who escaped my corporate 9-5 in November of 2015. I overcame a female work bully and used my experience as motivation to launch a business that brings women together.

I am the founder and CEO of Style Collective, a community for fashion and lifestyle bloggers who want to be entrepreneurs. With over 1,000+ members in under a year of being founded, Style Collective is the fastest growing community for fashion and lifestyle influencers.

As a certified teacher, I’ve used my teaching background to create e-courses, videos and all kinds of content teaching women about branding, marketing, social media, and strategies for entrepreneurship. My #1 goal, though, is to bring women together who want to support and inspire each other to reach their goals. I have created a sisterhood for women to connect and support each other, which is the antithesis of the corporate bully I dealt with a year ago.

To really share what I’ve been able to cultivate, I wanted to share what some of my SC girls have to say about being part of the community & #girlbosstribe:

I have grown so much by joining Style Collective. I have not only learned how to grow and market my blog, but I have met such incredible women who help guide me through this entire process that is blogging. Besides helping me grow and learn through my blog, it has also given me exposure to potential job opportunities. Due to Style Collective, I now work for four separate companies, running their social media and blogs. I love that I am part of this sisterhood, and am surrounded by such empowering women. xoxo

Taylor Leigh Costanzo | https://barefeettocitystreet.com/

SC has helped me learn so much! I did not start pitching to brands or hotels until I joined the SC sisterhood! Annie has provided SO much insight & has truly creating a community I am happy to be part of. I have learned more by searching through to forums and reading the e-books than researching myself. I even landed my first hotel partnership!

Tiffany Campbell | http://www.arrowsandawe.com

I have just joined Style Collective, but have already begun to see the impact it has had on my business. The e courses helped me learn the importance of strategy; taking advantage of SEO, how to pitch myself to brands, branding myself in a way that makes me recognizable and so much more. I have seen the traffic to my blog double since joining SC a few weeks ago. On top of that, the kindness of every SC sister I’ve come across is undeniable, they have a genuine desire to help you succeed and they do!

Alyssa Walls | http://www.teddybearsandlipstick.com

Style Collective has been an absolute game changer for my business and I would not be where I am today without it. I started blogging last year and had absolutely no idea what I was doing. The number of forums, e-courses, groups, events/calendars/meet-ups and more is invaluable! I am so grateful and excited to be a part of such an amazing group of empowering #girlbosses who help each other out each and every day! I still have so much to learn and so far to grow, but I am confident that I will be able to get where I want to go with my #scsisters!

Elizabeth Van Law | http://www.styledbyb.com

So today is one for the books. It’s SC’s birthday month and also my Mom’s 60th birthday. Somehow, my Mom always lets me know on her birthday & anniv. that I am doing what I am supposed to be doing. I can feel her energy today telling me to keep going. And a huge THANK YOU to all of my SC sisters for supporting this dream of mine to create an amazing community for women who LOVE each other and don’t COMPETE. Until next week, xo.